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By Erik Rasmussen

An ethical consideration

Randy Blauvelt, APR

The Bulletin (Bend, Oregon) recently ran an article emanating from The Washington Post headlined “Good review online may just be good PR — Web comments often aren’t as objective as you might think.” Thanks to the eagle eye of PRSA Colorado member Jenn Tillis, our chapter’s executive committee recognized this as a great opportunity for me, [...]

April 21st, 2010 | Tags: , , , , , , | Category: Thought Leadership | Leave a comment

Recap: Public Affairs at the Pentagon

Gina Seamans, APR

I attended Lt. Jennifer Cragg’s session at the PRSA International Conference in San Diego, and during that session, I decided that the PRSA Colorado Chapter needed to host Lt. Cragg. So, on March 17, we did just that. We’re happy to share slides from the presentation.

Lt. Cragg started with the basics, which seemed redundant to some [...]

March 25th, 2010 | Tags: , , , , , , , , | Category: PRSA Colorado Events | Leave a comment

February PR news round-up

Suzanne Trantow

The following PR articles this month share the scoop on social media policies, a Twitter Olympic scandal and branded vs. individual Twitter accounts. If you come across an interesting PR article, please send it to prsacolorado@gmail.com or tweet a link to @PRSAcolo.

Most Companies Don’t Have a Social Media Policy (Mashable)
Twitter Strategy: Branded vs. Individual Twitter Accounts [...]

February 28th, 2010 | Tags: , , , , , , , , | Category: News Roundup | One comment

Digital tumbleweeds

Glen Turpin

Earlier in the week at the Digital Toolbox luncheon, there was some great discussion after Ramonna Tooley’s presentation. At my table, we talked about the ROI of Twitter, had a semantic discussion about social networking vs.  social media and discussed location-based services such as Foursquare and their privacy implications. We were all over the map, but it was [...]

February 19th, 2010 | Tags: , , , | Category: Social Media | One comment

Recap: What’s in your Toolbox?

Glen Turpin

Earlier this week, GroundFloor Media‘s Ramonna Tooley, vice president and managing partner discussed strategies for today’s digital PR world and shared examples from a variety of industries including nonprofit, food and beverage, and sports and entertainment.

The three key takeaways?

Listen. Use free tools like Google Alerts or more robust listening tools to keep on top of what’s being said [...]

February 19th, 2010 | Tags: , , , | Category: Social Media | Leave a comment

PRSA Colorado growing strong

PRSA Colorado

We just got the news! PRSA Colorado has been recognized nationally as having the strongest membership growth – 6.5 percent – during 2009 among the largest chapters in PRSA. Thank you to all the professionals who are already part of our chapter and who make our organization strong. If you are not yet part of PRSA [...]

December 11th, 2009 | Tags: , , , | Category: Member News | One comment

Social Media Guru Brian Solis Coming to Denver for Book Signing, Tweet-up

PRSA Colorado

Brian Solis

Ever wonder where the phrase “PR 2.0” originated? Try asking social media expert Brian Solis, one of the original thought leaders who paved the way for social media in the early 1990’s.

Brian Solis (twitter.com/BRIANSOLIS) is coming to Denver for a tweetup and book signing for the book “Putting the Public Back in Public [...]

November 17th, 2009 | Tags: , , , , , | Category: PRSA Colorado Events | 4 comments

PRSA Colorado is seeking a social media/online editor

PRSA Colorado

The Colorado Chapter of the Public Relations Society of America seeks a public relations professional and current member of PRSA to serve as the organization’s paid Social Media Contact and Online Editor. The contract will begin in January 2010.

The deadline for written clarification of questions is November 11, and the final RFP submission deadline is November [...]

November 5th, 2009 | Tags: , , | Category: PRSA Colorado News, Uncategorized | Leave a comment

Southwest Airlines: Nuts About Online Communication

PRSA Colorado

A blogger once wrote that Southwest Airlines was riding the blogosphere “like a wild horse.” Ask anyone on the Southwest Communication Team, and they’ll agree that it has been a wild ride. For more than three years, Southwest Airlines has navigated the uncharted territory of Social Media – first, with its award-winning corporate blog, Nuts About Southwest, later with tools such as Twitter, YouTube, LinkedIn, and Facebook. Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today’s social media tools to successfully support Company initiatives. Through real-life case studies from the past three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they’ve learned along the way.

Click through for more information about the upcoming luncheon on Wednesday, June 17 at 11:30 a.m.

Continue reading Southwest Airlines: Nuts About Online Communication

June 8th, 2009 | Tags: , | Category: PRSA Colorado Events | One comment

To Tweet or not to Tweet, and other thoughts on social media at Frontier Airlines

PRSA Colorado

Frontier Airlines Corporate Communications Director Steve Snyder responds to Andrew Hyde’s post about his unofficial social media outreach on behalf of the airline.

First, we certainly value Mr. Hyde’s business and his opinions, and we appreciate the fact that he started his FrontierAir Twitter account without any prompting from us.  In fact, we reached out directly to [...]

June 4th, 2009 | Tags: , , , , , | Category: Thought Leadership | 5 comments