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By Erik Rasmussen

Q&A with Sarah Evans

Nobody ever wants to learn just a few hours before an event that the guest speaker is stuck in another time zone, but that’s exactly what happened when Sarah Evans, who was scheduled to speak at the April luncheon, missed her flight to Denver. After a flurry of phone calls and e-mails, however, we were able to [...]

How to Make Online Conversations Work for You and Your Bottom Line

Sarah Evans, PR and New Media Consultant

Hailing from Chicago, public relations and new media consultant Sarah Evans — founder of #journchat, the weekly live chat between PR professionals, journalists and bloggers, and one of Forbes’s 14 Power Women to Follow on Twitter — will show you how to hijack online conversations with the media and [...]

How to Use MediaOnTwitter

There is no question that the social communications tool Twitter has hit a tipping point. In the past two weeks, everyone from Wall Street Journal reporters to Ellen DeGeneres have been talking about the implications of Twitter’s 140-character updates.

In every aspect of our profession, we are seeing the social Web take hold and creating new opportunities [...]