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By Erik Rasmussen

ESPOIC Call for Speakers

Do you need a reason to visit Vail, Colo., next May? The Emergency Services Public Information Officers of Colorado – affectionately known as ESPOIC – has posted a Call for Speakers for its 2010 conference, “Riding the Wave of Change”, in Vail, Colo., May 13-14.  This is a great opportunity to share your knowledge and expertise [...]

PR News Round-up (November/December)

The following PR articles this month share the scoop on product placement, mobile marketing and social media measurement.  If you come across an interesting PR article, please send it to prsacolorado@gmail.com.

For Causes, It’s a Tougher Sell: Companies have learned that to promote charitable causes they need to do more than wrap a pink ribbon [...]

“Please Make New PR Matter:” My Tweetup with Brian Solis

Last week, I attended my first PRSA tweetup with social media guru thought leader Brian Solis.

Liz Pope and Brian Solis at Tryst Tweet-up

I was expecting a rock star, an untouchable or a celebrity, but instead, I met Brian. His down-to-earth mentality and genuinely friendly demeanor really spoke to what social media is all about – [...]

An Interview with 5280′s Amanda Faison

From pink slips to hat tricks, former Rocky reporter turned PR pro Erika Gonzalez sheds light on the ever-changing media landscape. This week she interviews Amanda Faison from 5280.

Like many other publications, 5280 has cut staff and tightened its belt to weather declines in advertising revenue. That cost-cutting has forced the magazine’s editors to tackle more [...]

Looking for a career in PR? Six tips for your job search

As Cactus PR Director, my email address is on the homepage of our website – thus I get tons of job inquiries and requests for informational interviews. When talking to young candidates, I always find myself giving the same advice, which is based on my experience looking for a job in PR straight out of college. [...]