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By Erik Rasmussen

Capturing moments at the Gold Picks

As a photographer I seek out the moments of genuine excitement, happiness and pride in a room and use a camera to immortalize that moment in a picture. Walking around the Gold Pick ceremony I was flooded with these kinds of moments. Here are just a few highlights of the night. You can find [...]

Interview with Linhart PR’s Sharon Linhart

Gold Pick Platinum sponsor Linhart Public Relations opened in 1996 as Linhart McClain Finlon and was involved with PRSA Colorado from the firm’s inception. Sharon Linhart, APR, managing partner, Linhart Public Relations, also was a member for a decade before that. She notes how gratifying it has been over the years since she has served [...]

PRSA New Member Tweetup – Your Twtvite to Party

Please join us in welcoming the newest members of the PRSA Colorado Chapter. Cru on Larimer Square has created a special drink and appetizers menu for the Tweetup group, creating a great party atmosphere on Denver’s most historic block. Join the party and for your chance to win some great prizes. Thanks to the generosity of Linhart Public Relations, Cru, Southwest Airlines and Larimer Square we have some amazing Tweetup giveaways for attendees, including TWO ROUNDTRIP AIRLINE TICKETS from Southwest Airlines. [...]

Intern for a Day at Linhart PR

This is part of an ongoing series on the experiences by the Colorado State University PRSSA students auctioned off at PRSA Colorado. This is the reflection of Ashley Frost, the student purchased by Linhart Public Relations.

I was auctioned off at the 2009 PRSA Colorado Gold Pick Awards to help fund my attendance to the 2009 [...]

Working as the “PR Handyman” for MWH Global

This is part of an ongoing series on the experiences by the interns auctioned off at PRSA Colorado. This is the reflection of Bijah Gibson, the intern purchased by Linhart Public Relations.

At 2009 PRSA Gold Pick Awards, I was auctioned off as the “PR Handyman” and sold to a practitioner from Linhart Public Relations.  The practitioner who “purchased” me, Paul Raab, intended for me to be used by one his clients, MWH Global—a multinational corporation involved in water-related engineering projects all over the globe.

A little over a month later, I found myself navigating my way through Denver to the MWH headquarters office at the Interlocken Business Park in Broomfield.  I wondered what the day would bring.  Would I be living up to my sales pitch as a PR handyman and doing little more than someone’s dreaded office work, or would I learn something to add to my ever-expanding knowledge of public relations?

Upon my arrival, I was greeted by Kristi Garber, one of the marketing professionals employed by MWH in its Americas division.  Soon after, I met Brea Olson, a communications specialist, and Meg VanderLaan, the company’s vice president of Corporate Communications.  Following introductions, the four of us sat down for a conference call with Linhart PR.  After the call, we listened to a PRSA Webinar entitled “Nuts About Southwest,” which featured a communications expert from Southwest Airlines and her experiences using social media as a tool for public relations.  It was a great presentation!  I took a lot from it that I’ll be able to use in my internship at Colorado State University, where I manage the content and marketing for a Web site called MyCSU (http://mycsu.colostate.edu).

Continue reading Working as the “PR Handyman” for MWH Global

PRSA Colorado News

If you have member news, please send it to PRSAColorado@gmail.com.

Media News:

Will readers pay for online news? That’s a gamble the Denver Post is making after announcing last month that parent group, MediaNews, will begin charging for online content at many of its big regional dailies – including the Denver Post.

Steve Saunders’ last day with KMGH [...]

Denver’s New Media Landscape means a new look at an old friend – journalism.

Jane Dvorak, APR, JKD & Company, provides perspective on last week’s luncheon on changes in Denver’s media landscape from the recent PRSA Colorado luncheon.

PRSA’s latest luncheon posed some interesting communication challenges for the PR pros in the market to ponder.  Nearly 100 people attended the discussion facilitated by Sharon Linhart, APR, Linhart Public Relations, on ways we need to adjust our story pitching and communication tools, while still maintaining the quality of journalism we have come to revere over the decades.  It came to light, in some cases; we revere our comics and puzzles more than the news.  Jeanette Chavez, managing editor of The Denver Post, noted it was critical for the paper to carry over items like the comics and puzzles, which have generated plenty of comments from readers, as Denver moved to a one-paper town.

The diverse panel, featuring representatives from the The Denver Post, Examiner.com, InDenverTimes.com and the Colorado Associated Press, discussed how traditional journalists have now adjusted their tactics and style to the emerging online social media.  As content and information providers in this mix of media, PR practitioners are poised to aid in the rewriting of the media model along with journalists molding to new forms of news delivery.

In this evolving shift in our media, our ability to help our clients and employers serve as the society “watchdogs” is intriguing and valued by the media.  The panel echoed this role whether in print or online.  The Associated Press expects to see a 10 percent decrease in staff.  InDenverTimes has a skeleton reporting crew.  The Denver Post, while still offering beat reporters, has been forced to broaden the scope for some staff members.  As PR pros we can fill this void with valuable local information on business, budget compliance and use of stimulus dollars.
Continue reading Denver’s New Media Landscape means a new look at an old friend – journalism.

Shadow Day Offered Students a Glimpse into PR Career

Christi Kinsella, CSU Shadow student with her host, Tiffany Barnhart from the Denver Zoo

In the ever-changing world of public relations, it can be tough for students to figure out where they belong.  Shadow Day 2009 gave students from nine different universities the opportunity to discover where they might fit into the field of public [...]

Shadow Day Perspective: Anna Lindsey

 

Anna Lindsey

University of Texas student Anna Lindsey had a great write up on spending her spring break in Denver getting to know some of the different agencies in town including Linhart PR, Metzger Associates, Turner Public Relations and Xstatic Public Relations. Anna had an excellent trip, and it sounded like Denver made a lasting impression. [...]