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By Erik Rasmussen

The Importance of Maintaining Your Integrity in a Crisis

September 15, 11:30 a.m.-1:30 p.m.

PRSA National Chair and CEO Gary McCormick
with College of Fellows Inductees Sydney Ayers, Jane Dvorak, and Jeff Julin

Crisis can strike anyone at anytime. How can you keep your personal and professional integrity, while also keeping your company or client happy? Join our panel led by PRSA National Chair [...]

February PR news round-up

The following PR articles this month share the scoop on social media policies, a Twitter Olympic scandal and branded vs. individual Twitter accounts. If you come across an interesting PR article, please send it to prsacolorado@gmail.com or tweet a link to @PRSAcolo.

Most Companies Don’t Have a Social Media Policy (Mashable)
Twitter Strategy: Branded vs. Individual Twitter Accounts [...]

January PR news round-up

The following PR articles this month share the scoop on web trends, crisis communications and green marketing. If you come across an interesting PR article, please send it to prsacolorado@gmail.com or tweet a link @PRSAcolo.

What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch
 (Mashable)
Fix Your Six Biggest Crisis Communications Problems in Two [...]

Surviving and Thriving in a Crisis

Christina Loznicka

Early in the afternoon of June 7 – a Sunday – a series of tornadoes touched down in the Denver Metro area, terrifying shoppers at Aurora’s Southlands mall and sending nearby families into the basement.

Some of the affected were Allstate customers, some of them weren’t. But in the immediate days following a catastrophic storm, [...]