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By Christina M. Loznicka, APR A few months ago I shared how Allstate responded to a series of tornadoes that terrorized Southlands shoppers last June. Natural disasters create one of the most intense crisis situations for an organization – they are random, personal, primal – and for a property insurer potentially devastating. But a small tornado in Colorado [...] Are you thinking about pursuing Accreditation but are worried about the Readiness Review process? You’re not alone, but don’t let it keep you from advancing your career and obtaining your APR! The PRSA blog “ComPRehension” recently published an article from PRSA Colorado member Christina M. Loznicka, APR, media relations consultant for Allstate Insurance Company. Christina successfully [...] Christina Loznicka Early in the afternoon of June 7 – a Sunday – a series of tornadoes touched down in the Denver Metro area, terrifying shoppers at Aurora’s Southlands mall and sending nearby families into the basement. Some of the affected were Allstate customers, some of them weren’t. But in the immediate days following a catastrophic storm, [...] Christina Loznicka, APR, of Allstate, provides a wrap up for Colorado PRSA of member and media news. Media News: This month would have marked The Rocky Mountain News’ 150th Anniversary and the occasion appears to be marked with news that investors are pulling out of InDenverTimes, the online news site created by former Rocky staffers. The Denver Post [...] Christina Loznicka Christina Loznicka, APR of Allstate provides a look at how Twitter is being used to spread information during the concern about the swine flu, and how Twitter can be used in crisis communications. As the popularity of Twitter swells, so does its potential to spread information – real or imagined – in a time [...] |
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