Currently viewing the tag: "Case Study"
You may have been following the ongoing controversy surrounding Target’s recent decision to donate $150,000 to Minnesota Forward, a political fund supporting the Republican candidate for Minnesota governor, Tom Emmer. Let’s begin by catching up on some of the relevant details.
Emmer’s platform is not only decidedly conservative, it stands in [...]
My colleague (and former roommate) Greg Stene is ramping up a new initiative. Greg has always been insanely bright and creative, but in framing his new business he’s asserting the importance of creativity in a way that I think doesn’t occur to most business people.
They’re still in the process of pulling the launch together, [...]
With the upcoming PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please [...]
PRSA Colorado is highlighting case studies from the past Gold Pick Awards. MGA Communications won a Gold Pick in the category of Government Events and Observances.
Summary of the Situation:
A former chemical manufacturing site is not likely to top a parent’s list of places to bring his or her child [...]
Summary of the Situation:
First Data makes it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment. The company was getting ready to launch its new GO-Tag contactless payment technology when the Democratic National Convention (DNC) came to Denver in August 2008. It wanted [...]
PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. Morris Animal Foundation won a Gold Pick in the category of Reputation and Management (Nonprofit Organizations), as well as the 2009 Nonprofit Award.
Summary of the Situation:
Morris Animal Foundation’s (MAF) Happy Healthy Cat Campaign [...]
PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. 104 West Partners won a Gold Pick in the category of Media Relations – Association/Nonprofit Organization.
Summary of the Situation:
The March of Dimes (MOD) is the leading nonprofit [...]
PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. Rocky Mountain Healthplans won a Gold Pick in the category of Newsletter.
Summary of the Situation:
Rocky Mountain Health Plans (RMHP) wanted to develop a strategic communications vehicle that would increase brand loyalty, educate members on the benefits [...]
PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. Xstatic Public Relations won a Gold Pick in the category of Events and Observances.
Summary of the Situation:
For 35 years, Mile High United Way presented the Turkey Trot run/walk on Thanksgiving Day – [...]
PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. Linhart Public Relations won a Gold Pick in the category of Integrated Communications for Consumer Products.
Summary of the Situation:
In January 2008, research from The Hartman Group showed that [...]
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