The following PR articles this month share the scoop on product placement, mobile marketing and social media measurement. If you come across an interesting PR article, please send it to prsacolorado@gmail.com.
For Causes, It’s a Tougher Sell: Companies have learned that to promote charitable causes they need to do more than wrap a pink ribbon around a product - New York Times
PR Needs YouTube - PRSA comPRehension Blog
Will Fans of Web TV Sit Still for Just as Many Ads? Networks debate how far they can go online - Atlanta Journal-Constitution
George Clooney’s Co-Star in ‘Up in the Air’: American Airlines: The airline doesn’t get any of the movie’s profits, but it gets lots of screen time - Los Angeles Times
Social Media Measurement: Establishing ROI [Session: Social Media Measurement: Establishing ROI] - PRSA comPRehension Blog
By Suzanne Trantow, PRSA member