Kim Essex directs the National Cattlemen’s Beef Association’s national integrated marketing plan, including its “Beef. It’s What’s for Dinner” campaign, all advertising for beef and veal retail, food service marketing, digital marketing and public relations. Some days, it’s well…like herding cattle. But her team is making it happen.
Join Kim and PRSA for a presentation and conversation about both the challenges and rewards of integrated marketing. Kim is a 20-year veteran of food marketing formerly with Burson Marsteller Public Relations in Chicago, IL. She will share best practices from her experience that will help keep your organization’s communication coordinated, consistent and effective. Also, learn how to sell the value of integrated marketing as you plan for 2010 – a time when many marketing and communication professionals are trying to squeeze more value out of every dollar.
Register here: http://www.prsacolorado.org/displayconvention.cfm?conventionnbr=7551
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