Who ever said the professional development isn’t fun? The PRSA Colorado Chapter is enjoying a fresh look at the core truths of public relations. That’s why we themed the day, Naked PR: Authentic, Transparent, Effective.
On the November 20, we’re telling the world that the best PR is NAKED.
The day is packed with excellent speakers, but we have left some choices up to you. Consider the day a journey of discovery. The best part of this tale is that everyone reaches the end of their journey better than they began.
Begin your journey at 9 a.m., on time, because you know you have to register. Grab a cup of coffee and visit with your colleagues. It’s 9:30 and time to make your first choice.
If you walk through door one, you will hear Julie Smith Taylor, President and Chair of the PRSA Western District. Her topic is PRSA Out West. If you choose door two, Stephanie Blake will be your speaker. She will be addressing ways new professionals can enhance their value with certifications and additional education.
Congratulations! It is 10 a.m. and you have already listened to a session from a public relations professional. The first speakers have concluded, and it is time for your next decision.
Do you want to learn about writing for the media, or would you rather get down in the trenches with case studies in effective PR? Lucky for you, we are offering both. Dawn Doty, from Linhart PR, will be discussing the case studies and Michelle Ellis, from Orapin Marketing + PR, will be speaking about writing for the media of the 21st Century. What will you choose?
And now it’s 11 a.m. and it’s time to break before lunch. The travelers who are just starting their journeys will be registering for lunch.
At 11:30 a.m., you have the opportunity to hear from Christi Lightcap, Communication Director for State of Colorado Department of Agriculture on the naked truth about food. She will be joined by Diane Mulligan, with Mulligan and Co. LLC, the public relations agency hired to work with the Department on the Listeria crisis.
Alright professional. It’s 1 p.m. Decision time again. Which way will you go?
What is more interesting to you, the food scene or natural disasters? The first option is listening to a panel of speakers including Julie Bielenberg of Tweeter Communications with staff from the Fresh Ideas Group. The panel will be discussing how to make friends in the Colorado food scene. Option two is “Earth, Wind and Fire…and Fire…and Flood” with Fred Morgan and Kathy Russell of Colorado Springs. They have really been on the front lines with both the Waldo Canyon and Black Forest Fires. They learned important lessons from the two crises and are ready to tell all. None of us ever plans to manage multiple community-wide crises. What a gift to be able to hear from the pros.
Next on your journey are the Gold Pick winners who decided to get authentic and transparent with you and share aspects of their awards.
The day is rapidly drawing to a close. What are your final choices?
The last choice is between a trap door and a secret passage way! Through the trap door is Dr. Patrick Plaisance of Colorado State University with the topic Ethics in the Digital Space. At the end of the secret passage way is Kimberly Tebrugge, Director of Global Brand Management at C2HM Hill, talking about Soul-searching: The Journey of an Authentic Rebrand.
And now you have earned a visit to happy hour in the Four Seasons bar. You can reflect on the day, your journey, and relax with your weary colleagues..
Click here to start your journey and join us at the Chapter retreat.
Naked PR: Authentic, Transparent, Effective.
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