The official “Ethics Month,” as designated by PRSA National, ended in September. However, the need for individuals and businesses to practice ethical behavior at all times remains crucial. With easy access to instant video and information, word spreads quickly about a perceived unethical screw-up, intended or not.

Every one of us has faced difficult choices, but I like to think the majority of people are well-meaning and that unethical behavior is a result of a decision made in a hurry, or an action taken without thinking through how it could impact others.

I find it curious how many individuals and companies deny wrongdoing until a third party shows actual proof. Think about how much credibility could have been saved or embarrassment prevented if the person in question simply said, “I made a mistake.”

Yes, a sincere apology, followed by amends and a change in behavior can make a difference, but it doesn’t undo any harm unethical behavior or poor choices have caused others, and it takes a long time to rebuild credibility.

When facing conflicted feelings, I’m reminded of cartoons I watched as a child. I picture an angelic version of me on one shoulder and a devilish me on the other. In those cartoons, the character facing an ethical or moral decision learned a tough lesson if she or he followed the “evil” advice. In reality, whatever my difficult choice may be, I appreciate it when angelic Elisabeth challenges me, “Do you REALLY think that’s a good idea? How does it benefit you in the long run? How might it hurt or benefit others?”

Decency seems so basic, but insecurity and greed seem to overshadow the ability for many to conduct themselves in an ethical manner. For those who can’t picture tiny versions of themselves sitting on their shoulders and nudging them to ignore common sense or to do what is best for all, I offer my mom’s not-very-original, but oh-so-helpful adage “When in doubt, throw it out.” Yes, this mostly applies to questionable food. But tuning into any inkling of doubt about our actions before we take them might result in options that will lead to better outcomes for everyone.

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2 Responses to The Devil Made You Do It? Try Tuning in to that Other Voice on Your Shoulder

  1. Great post, Elisabeth. I’ve also found it helpful, when in doubt, to consult with a trusted colleague, advisor or mentor. It can be helpful to verbalize any concerns, questions or doubts – and see how someone else might view or interpret the situation.

  2. Mark Greg says:

    Insightful and helpful. Thanks for the reminder of the challenges and importance of ethics!

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