Brian Solis & Jason Falls host Social:IRL social media boot camp June 14

Social Media is ever-changing, ever-evolving. In fact, it seems as if as soon as I set up a “My Space” account, “Facebook” was the new “hip” social media. Now with more than 50 outlets such as LinkedIn, Foursquare, Twitter, Yammer and WordPress, it’s either jump on board, or get left behind.

Social Media is not going away. The reason why social media has worked so well is because of the instant gratification it gives people with sharing pictures, events and sometimes even random thoughts, while allowing us to connect with friends thousands of miles away. Social media also allows newsrooms to push information out faster; providing news updates as it happens.

The full-day “Explore & Engage” Social:IRL boot camp on June 14 is an intimate workshop on building social media skills, and is taught by some of the best in the social media industry — Brian Solis and Jason Falls.

Brian is a principal at Altimeter Group, a research-based advisory firm founded by Charlene Li. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Jason is a leader in social media, public relations and communications having led a national advertising agency’s Interactive and social media efforts and consulting with a wide variety of brands including Humana, The Envelope Manufacturers of America, Jim Beam and Maker’s Mark bourbons, Louisville Slugger, SHPS and The National Center for Family Literacy. Falls is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience’s experience. You can find him blogging at Social Media Explorer.

Social media is not just a “toy,” but a tool that provides value to businesses and public affairs campaigns. This workshop allows PR pros to walk away with knowledge about social media including:

  1. How to effectively use social media as a tool in your campaigns.
  2. How to measure the effectiveness of your social media campaigns.
  3. How to sell “social media” to clients.
  4. What questions to ask when putting together your social media campaigns.
  5. How to “engage” with the social media audience.

There are only 120 registrations available. PRSA Colorado Members are eligible for a $50 discount if you use the code IRLPRSACO at registration.

Want to go for free? Simply “like” PRSA Colorado’s Facebook page today and post a video or written question for Brian Solis or Jason Falls for a chance to win a free registration. You can follow the conference conversation on Twitter at #socialirl to get your answers. All participants will be entered into a drawing to win on Friday, June 10.

For more information on registration visit: www.socialirl.com/explore-and-engage.
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Jen Holliman is an Account Manager with Webb PR in the Denver Tech Center and a member of the PRSA Colorado Social Media Committee.

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