I was always told “It’s all about who you know,” and for some reason my reaction to this statement has always been the same – rolling eyes and the obligatory nod paired with an understanding smile. It’s not that I didn’t believe in the truth of the statement; it was more that I didn’t feel it was applicable to me.
Today, times have changed. You can’t just send in your resume, place the follow-up call and show up for an interview. Job listings are scarce, and even more openings aren’t even publicized. Just as word of mouth is one of the most important marketing tools for businesses, networking is the most important marketing tool for your career.
And, yes, I am now the person who will tell you, “It’s all about who you know.”
Social Media
The invention of social media is a lifesaver for those of us introverts who despise the word networking and all its associated connotations. Create a LinkedIn profile and list any work, volunteer or relevant school experiences. Start gaining contacts by adding friends, co-workers and professors to your network. Make an effort to check in at least once a week and set a goal of finding one to two new contacts each time you log on. Use the LinkedIn profile to do research on companies and find other information, such as Twitter handles, about employees for companies that interest you. The more you know about a company or employee, the better prepared you will feel if, and when, you ever meet in person.
Rah Rah College…
Don’t underestimate the power of your alma mater’s alumni association. Sign up for emails and newsletter to keep abreast of University news and stay in touch with any professors or administrators you formed a bond with. Also contact your school’s career center, as the counselor’s are often willing to help alumni as well as students.
Professional Development
Here’s an opportunity where you can not only learn something new to tuck away in your skills toolbox, but you also have the chance to meet people. The advantages of working and living in an urban community include the many speakers, lectures and professional events you can attend, often for free. There is no better time to network, as the talking points will already have been laid out for you! All you have to do is ask the person sitting next to you what they thought of the speaker and let the conversation run its natural course from there.
By Ashley Herzberger, Core Power Yoga
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