From the monthly archives: February 2010
Today is the last day of the 2010 Winter Olympics in Vancouver… and the U.S. made an astonishing run at the Gold! Now Denver PR firms are being asked to go for the Gold. And while it may mean late nights, paper cuts and dozens of runs to the office supply store, winning [...]
The following PR articles this month share the scoop on social media policies, a Twitter Olympic scandal and branded vs. individual Twitter accounts. If you come across an interesting PR article, please send it to prsacolorado@gmail.com or tweet a link to @PRSAcolo.
Most Companies Don’t Have a Social Media Policy [...]
I get the value of video as an important component for communications and marketing plans, but I’ve always figured that a PR pro couldn’t really do video. Then I heard about a workshop that claims it can teach anyone how to create great video. It’s in Norman, Oklahoma, but it seems like it is worth [...]
Framing is something we hear about a lot in politics, but the concept has now crossed over to general messaging and communications. So what the heck is it? Simply put, it is establishing context for the purpose of influencing how an action or issue is viewed. Framing helps you direct how your audience perceives what [...]
As public relations professionals, we help our clients tell their stories and build meaningful relationships. We provide advocacy, counsel in times of crisis and messaging that resonates. Not only do we plan and execute using keen attention to detail and cheetah-like speed, but our thought leadership leads the way to phenomenal results.
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Earlier in the week at the Digital Toolbox luncheon, there was some great discussion after Ramonna Tooley’s presentation. At my table, we talked about the ROI of Twitter, had a semantic discussion about social networking vs. social media and discussed location-based services such as Foursquare and their privacy implications. We were all [...]
Earlier this week, GroundFloor Media‘s Ramonna Tooley, vice president and managing partner discussed strategies for today’s digital PR world and shared examples from a variety of industries including nonprofit, food and beverage, and sports and entertainment.
The three key takeaways?
Listen. Use free tools like Google Alerts or more robust listening tools to keep on [...]
Join us March 17 to learn how you can maximize digital media strategies for your organization from a very special guest, U.S. Navy Lt. Jennifer Cragg, emerging media directorate, Defense Media Activity.
Based in Washington, D.C., Lt. Cragg serves as an operations officer creating cutting-edge online communication strategies for military and government public affairs officers [...]
Each year, Colorado public relations practitioners gather to honor the award-winning campaigns of our peers, colleagues and competitors at the Gold Pick Awards Ceremony. As a long-standing tradition, this event encourages those in the industry to aspire to greater levels and achieve the highest watermark of success – the Grand Gold Pick Award. Gold [...]
The Denver Press Club and the Colorado chapter of the Public Relations Society of America present Bad Press Release Theater. Improv performers include Steve Koenigsberg, Lisa Cutter and Elisabeth Monaghan of PRSA, and Cynthia Hessin, Adam Goldstein and Bruce Goldberg of the Denver Press Club. The PR pros will play the part of media pros, [...]
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