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By Erik Rasmussen

PRSA Blog Round-up (Oct 2009)

The following PR articles this month share the scoop on new F.T.C. rules, ethics in regards to social media and a study on nonprofits and social media use.  If you come across an interesting PR article, please send it to prsacolorado@gmail.com.

“Pepsi Apologizes for Before You Score iPhone App” – Wall Street Journal Digits Blog – http://bit.ly/kmfop

“New [...]

Getting to Know Rory Schmalzried, Executive Producer of News Logistics, KMGH-TV

Rory Schmalzried never thought he’d leave Kansas. He was raised in a small town in the northwest corner of the state, went to college there, and got his first career job in Wichita. Then, after 13 years of working at the ABC affiliate KAKE-TV the station was sold and Rory started looking at other options.

He came [...]

A Lesson in Governance: PRSA Bylaws Rewrite Proposed

Let’s face it, bylaws will probably never end up as one of the top trending topics on Twitter or as a focus of the next PRSA luncheon, but nevertheless, they do serve an important role in helping to govern an organization.  As you may be aware, the national office of PRSA is currently proposing a significant [...]

PR Boost: Giving Nonprofit PR a Leg Up Goes Viral

Do your nonprofit organization’s public relations efforts need a boost? The Public Relations Society of America’s (PRSA) Colorado Chapter is hosting “PR Boost: Giving Nonprofit PR a Leg Up Goes VIRAL.”

WHEN: 11 a.m. to 11:45 a.m. MST on Wednesday, Nov. 4

WHERE: Twitter

HOW: Via a live streaming conversation with the Twitter hashtag #PRBoost

During this event, a panel [...]

Short is sweet

Facebook posts. Tweets limited to 140 characters. Technology is driving us to get to the point – faster.

Unless you are leisurely reading a novel, most readers these days scan headlines, subheads and photo captions to get their information. If they want more, they’ll click further. This poses a challenge for communications professionals, who often are asked [...]

Metro Volunteers is looking for a Marketing Committee Member

Want to build your resume and earn good karma points in the process? Metro Volunteers is recruiting a volunteer to act as a resource and advisor to Metro Volunteers board and staff regarding all marketing and public relations activities for the organization.

Here’s the complete position description:

Committee Member Responsibilities:

1. Provide creative input and oversight for marketing and [...]

Getting to Know Mark Jaffe, Reporter, Denver Post

Mark Jaffe is currently writing on energy topics at the Denver Post business desk. In his four years at the Post he has oscillated between environment and energy.  Mark certainly has a lot of ground to cover since Colorado (and other mountain states) produce an abundance of natural gas and coal and our region is also [...]

Come meet 2 of Denver’s creative stirrers and shakers

Philosophy Communication principals Jennifer Miller and Jennifer Lester will be guest bartending at the Denver Press Club next week.

And don’t forget about the Gridiron, also coming up at the Denver Press Club on [...]

Don’t Forget to Register

Now is the time to register for the PRSA Colorado Chapter Retreat at the Curtis Hotel on October 16th to connect, direct and empower your career.  Dana Perino, public relations professional and former White House press secretary, will deliver the keynote address.

Many thanks to our Presenting Sponsor, Qwest Communications, as well as its Gold Sponsors, EnCana [...]

Newspapers remain important

For years we’ve read stories about the demise of U.S. newspapers. The closure of the Rocky Mountain News last February just months before its 150th anniversary, is a prime example of an industry in change. From my perspective, I don’t think the presses going quiet at the News and other major newspapers tell the whole story.

A [...]