by Alaina Green, marketing and public relations associate at Jewish Family Service of Colorado
Jessica “Jessie” Thompson, official “tweeter” for the new McDonald’s @McCafeYourDay account, spoke about the company’s McCafe Twitter campaign to a packed ballroom at PRSA Colorado’s September luncheon. McDonald’s launched the McCafé line of espresso and coffee products in May, which Jessie said was the second largest product launch since the restaurant’s breakfast line in the 1970s.
In order to cultivate current relationships with McDonald’s consumers and build relationships with new customers, the company started a Twitter account, @McCafeYourDay. Jessie said the goal was to turn customers into brand ambassadors and use the Twitter account to share knowledge about the products, gather comments and feedback, and provide entertainment.
“Twitter is just one piece of our digital strategy,” said Jessie. Their digital strategy includes four pillars:
1. Go where people are and foster relationships in their space (not the old “if you build it, they will come” mentality)
2. Be multidimensional, interesting, and relevant
3. Continue relationships, be engaging
4. Be transparent
Continue reading McDonald’s Tweeter Jessie Thompson Gave Us “Something to Tweet About”
The PRSA Colorado Chapter Retreat presented by Qwest Communications is fast approaching! Join us October 16, 2009, to connect, direct and empower your career. Simply register at
www.prsacolorado.org
Luncheon Keynote featuring Former White House Press Secretary Dana Perino. Dana Perino will bring a unique viewpoint from her time inside the White House, and will provide insight into [...]
The term “travel media” never has been as wide-reaching as it is today, from long-established print publications to online empires and independent bloggers. How do these outlets differ from each other? What types of content are surviving and what will we see in the future? What travel trends can we expect in 2010?
Join PRSA Colorado and [...]
Have you been considering joining PRSA Colorado as a new member? Receive your chapter member FREE until the end of October.
With PRSA National membership, you will:
Stay on top of emerging public relations trends and industry news.
Find answers to your most pressing public relations questions.
Meet others, engage [...]
An interview with former White House press secretary, Dana Perino, appears in the September issue of PRSA Tactics. Now Dana Perino is coming to Denver to speak at the PRSA Colorado Chapter Retreat, October 16 at the Curtis Hotel. Here’s your chance to ask her your questions about her career, the Bush White House, the Washington [...]
By Nicole Alley, Nicole Alley is a spokesperson for the Allstate Insurance Company in Denver and can be followed on Twitter at www.twitter.com/nalley or www.twitter.com/allstatewc.
Never, in my wildest dreams did I think that I would feel dated in my public relations career at the ripe age of 33. After all, I’ve always tried to stay ahead [...]
By Christina M. Loznicka, APR
A few months ago I shared how Allstate responded to a series of tornadoes that terrorized Southlands shoppers last June. Natural disasters create one of the most intense crisis situations for an organization – they are random, personal, primal – and for a property insurer potentially devastating.
But a small tornado in Colorado [...]
The following PR articles this month share the scoop on measurement, social media and employee communication. If you come across an interesting PR article, please send it to prsacolorado@gmail.com.
“No More Mr. Nice Guy – The PR Industry Has to Help Business Convey its New, Blunter Message” – Wall Street Journal
“Employee Communications During Tough Economic [...]
By Elisabeth Monaghan, APR PRSA Colorado Chapter President-elect
Have you been watching all the excitement going on in PRSA Colorado and wondering how to be a part of it? The best networking and professional development happen on the committees that power our Chapter. There is something for you no matter what your interest or availability, from ongoing [...]
