Do you know a student struggling to get into the public relations field, or simply trying to understand what PR is? A career in public relations can have many definitions, roles and purposes. An individual looking to enter the public relations field should have a well-rounded knowledge of the industry, which can be hard to do [...]
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This year’s PRSA Colorado Chapter Retreat on Oct. 16, 2009, is packed with outstanding speakers and sessions that will connect, direct and empower you. Dana Perino, former White House press secretary, will be providing the keynote address—and throughout the day, we’ll have the opportunity to hear from many more influential business and PR leaders. Many thanks to [...] How often do you get the chance to peek inside the minds of other PR pros and learn from their success? At least once a year if you participate in PRSA Colorado’s reciprocal judging process. Arrangements are made by various PRSA chapters in different regions to trade judging duties for their local awards programs so that [...] How many of you read a first draft and believe it is ready to be published? Few, I hope. Writing is challenging. That’s why our clients pay good money to receive creative, compelling and error-free prose. Yet many of us don’t take the time to rewrite or invest in an editor to bring our copy a fresh [...] Ed Sealover had journalism in his blood early on. “The noble ideal of being the voice of truth, the recorder of history really called to me,” he says. Born and raised in Annapolis, Md., he went on to receive a bachelor’s degree in journalism from Northwestern University’s Medill School of Journalism in 1995. These days he [...] As a nonprofit, you probably spend a lot of time recruiting and training board members. You look for the right skills, contacts and commitment to your organization’s mission. But perhaps you forget to give board members an essential tool for becoming effective advocates—clear messaging to tell your organization’s story. As a result, board members either don’t advocate [...] PRSA Colorado is gearing up for a very exciting 2009 Chapter Retreat on October 16, 2009, at the Curtis Hotel, where Dana Perino, former White House press secretary, will be as the keynote speaker. Special thanks to our Presenting Sponsor, Qwest Communications, and this year’s Gold Sponsors, EnCana Oil & Gas Inc. and Comcast and our Silver [...]
In honor of the recent PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations in August. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please contact Liz Pope at evpope@gmail.com. Pure would like to give kudos to our client, The Children’s Hospital Foundation, for successfully diving into the social media frontier by pioneering a new Facebook application. This year posed a double threat to non-profits. A change in the media landscape coupled with unprecedented economic conditions has inspired the non-profit world to explore new frontiers to build brand awareness and engage donors. Despite these challenges, The Children’s Hospital Foundation wanted to lead the pack of an estimated 351 hospitals using social networking sites, according to ebennett.org’s Hospital Social Network List. Like many other nonprofits, the Foundation decided to rethink its online presence related to one of its annual fundraising events, the Courage Classic, a 3-day cycling tour through Colorado’s high country that draws 2,000 dedicated riders and has raised more than $22 million, over the past 20 years, for The Children’s Hospital. At first glance, the Foundation wasn’t sold on a social networking site being the right outlet for Courage Classic cyclists since the average rider age is 45. But after reading data like this,
they knew they needed to remove the “age goggles” and create new ways to engage their average rider, and possibly reach an entirely new audience. Denver Gives Seeks Committee Volunteers to Assist Small Nonprofits As we all know, small nonprofits are on the front lines of providing services to our community. While they are mostly made up of volunteers or individual “staff” that simply have a passion for the programs and services that they offer, they usually lack resources such as [...] Let’s face it. We’re in a (hopefully recovering but still) dicey economy, and right now PR and communication budgets of for-profit businesses and nonprofits are anemic compared with earlier years. Nonprofits and charities have always had to do more with less. One way they have effectively communicated their messages out to donors, visitors, media or people [...] |
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