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Learn how to provide value with speed media training for busy executives and get the scoop on common mistakes that new PR pros make. In case you missed these articles about public relations this month, they’re worth the read. If you come across an interesting PR article, please send it to prsacolorado@gmail.com. “Speed Media Training for Busy [...] PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. Morris Animal Foundation won a Gold Pick in the category of Reputation and Management (Nonprofit Organizations), as well as the 2009 Nonprofit Award. Summary of the Situation: Emily Crowley from a local online community, Disaboom, gives the do’s and don’ts of creating a unified social media marketing campaign. Disaboom is an interactive online community and health resource for people with disabilities. Our purpose is to disseminate information that is beneficial to all those affected by disabilities; yet, a website cannot reach its [...] From pink slips to hat tricks, former Rocky reporter turned PR pro Erika Gonzales sheds light on the ever-changing media landscape. This week she interviews Kyle Wagner of The Denver Post. You’d probably have better luck catching President Obama at his desk than Denver Post Travel Editor Kyle Wagner. As you read this, the dedicated road [...] PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. 104 West Partners won a Gold Pick in the category of Media Relations – Association/Nonprofit Organization. Summary of the Situation: Meredith Bagnulo, PRSA Colorado Board Member, provides a recap of the recent luncheon with Paula Berg of Southwest Airlines. As a PR practitioner in today’s digital world, you can’t turn around without seeing another webinar or article on Social Media 101, but oftentimes the best way to learn is by example and that’s exactly what myself and [...] As a restaurant company, we’re always thinking about our perceived value. What would make someone want to dine with us over a competitor? In a day and age where most people’s dollars are stretched, we recognize that dining out is a choice – it’s discretionary. Right now our biggest competitor is supermarkets! So what is the [...] If you have member news, please send it to PRSAColorado@gmail.com. Media News: Will readers pay for online news? That’s a gamble the Denver Post is making after announcing last month that parent group, MediaNews, will begin charging for online content at many of its big regional dailies – including the Denver Post. Steve Saunders’ last day with KMGH [...] Are you thinking about pursuing Accreditation but are worried about the Readiness Review process? You’re not alone, but don’t let it keep you from advancing your career and obtaining your APR! The PRSA blog “ComPRehension” recently published an article from PRSA Colorado member Christina M. Loznicka, APR, media relations consultant for Allstate Insurance Company. Christina successfully [...] PRSA Colorado is highlighting case studies from the recent Gold Pick Awards. Rocky Mountain Healthplans won a Gold Pick in the category of Newsletter. Summary of the Situation: Rocky Mountain Health Plans (RMHP) wanted to develop a strategic communications vehicle that would increase brand loyalty, educate members on the benefits of preventive care and how to make healthy [...] |
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