David Gergen
David Gergen, the CNN senior political analyst, is speaking at the Denver Leadership Summit on Wednesday, May 6. David Gergen is currently a professor of public service at Harvard’s John F. Kennedy School of Government and director of its Center for Public Leadership. He is also editor-at-large for U.S. News & World Report and [...]
New Member Orientation at Capital Grille on Friday, May 15 from 2pm to 4pm.
Please join us for the 2009 meet and greet PRSA Colorado Chapter new member orientation.
Enjoy meeting other PR professionals, learn more about chapter benefits and how to get more involved.
The Capital Grille is one of Denver’s hot spots and highly rated restaurants. There [...]
Domino’s president responds to a social media storm and an advertorial featuring NBC’s new drama “Southland” stirs up controversy. In case you missed these articles about public relations this month, they’re worth the read. If you come across an interesting PR article, please send it to prsacolorado@gmail.com.
“Protecting Your Brand from Social Media Assaults” – PR Tactics [...]
Jane Dvorak, APR, JKD & Company, provides perspective on last week’s luncheon on changes in Denver’s media landscape from the recent PRSA Colorado luncheon.
PRSA’s latest luncheon posed some interesting communication challenges for the PR pros in the market to ponder. Nearly 100 people attended the discussion facilitated by Sharon Linhart, APR, Linhart Public Relations, on ways we need to adjust our story pitching and communication tools, while still maintaining the quality of journalism we have come to revere over the decades. It came to light, in some cases; we revere our comics and puzzles more than the news. Jeanette Chavez, managing editor of The Denver Post, noted it was critical for the paper to carry over items like the comics and puzzles, which have generated plenty of comments from readers, as Denver moved to a one-paper town.
The diverse panel, featuring representatives from the The Denver Post, Examiner.com, InDenverTimes.com and the Colorado Associated Press, discussed how traditional journalists have now adjusted their tactics and style to the emerging online social media. As content and information providers in this mix of media, PR practitioners are poised to aid in the rewriting of the media model along with journalists molding to new forms of news delivery.
In this evolving shift in our media, our ability to help our clients and employers serve as the society “watchdogs” is intriguing and valued by the media. The panel echoed this role whether in print or online. The Associated Press expects to see a 10 percent decrease in staff. InDenverTimes has a skeleton reporting crew. The Denver Post, while still offering beat reporters, has been forced to broaden the scope for some staff members. As PR pros we can fill this void with valuable local information on business, budget compliance and use of stimulus dollars.
Continue reading Denver’s New Media Landscape means a new look at an old friend – journalism.
Still not sure what it’s all about? APR is a voluntary certification program for PR professionals. To become an APR, professionals must demonstrate their commitment to the profession and to its ethical practice by advancing the Readiness Review process and passing the computer-based APR Examination. It might sound intimidating, but in this article, Ann Peru Knabe, [...]
During the month of April, PRSA is hosting special opportunities for current APRs to get to know one another better and for prospective APRs to learn about the Accreditation in Public Relations program. Mark your calendars:
Tuesday, April 21 at 1 p.m. MT: If you want to familiarize yourself with the Accreditation in Public Relations Online Study [...]
The nominees for the 2009 Colorado PRSA Gold Pick Awards have been announced. Check out the Denver PR blog for the full list. Congratulations to everyone for their hard work. The award ceremony will be held Thursday, May 7 from 5:30 to 9 pm at the Ritz Carlton, and you can [...]