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My colleague (and former roommate) Greg Stene is ramping up a new initiative. Greg has always been insanely bright and creative, but in framing his new business he’s asserting the importance of creativity in a way that I think doesn’t occur to most business people. They’re still in the process of pulling the launch together, but here’s [...] When you are just getting started in your career it is not always clear where to go or who to ask for advice but it is important to get the facts from someone who knows the keys to success. In a quest to dig up useful information regarding success as a young pro, I asked our [...] Being that I have recently graduated college and I am actively seeking employment in the field of PR, I wanted to share what I think is the most difficult question in an interview. To me that question is, “So what can you tell me about yourself?” The reason why I find that question so difficult is that [...] Our consumer landscape is dotted by brands that invite us to immerse ourselves in the tastes, sights, sounds, smells and cultures of particular locations, which I suppose are deemed romantic or in some way aspirational. Like the exotic Australian adventure of Outback Steakhouse. A big favorite here in Colorado, of course, is Old Chicago. And a [...] Last week (June 11) an administrative law judge ruled that Colorado anti-tax crusader Douglas Bruce was secretly behind three initiatives on the Colorado November ballot. The judge fined three other proponents of the measures for their “concerted effort to thwart” campaign-finance reporting requirements. (See The Denver Post http://www.denverpost.com/search/ci_15281356) This is exactly the type of issue that raises [...] Bruce Erley, APR, President and CEO of Denver-based Creative Strategies Group (CSG) spoke to a packed house at the Curtis Hotel about the important relationship between sponsorship and public relations. Check out this brief video interview [...] Framing is something we hear about a lot in politics, but the concept has now crossed over to general messaging and communications. So what the heck is it? Simply put, it is establishing context for the purpose of influencing how an action or issue is viewed. Framing helps you direct how your audience perceives what you [...] As the definition of public relations expands into the realms of social media, practitioners are targeting blogs as a new means to disseminate information. In fact, 70 percent of journalists say they use social networks to assist in reporting (up nearly 30 percent from last year), according to a recent study published in PRWeek. For those of [...] For years we’ve read stories about the demise of U.S. newspapers. The closure of the Rocky Mountain News last February just months before its 150th anniversary, is a prime example of an industry in change. From my perspective, I don’t think the presses going quiet at the News and other major newspapers tell the whole story. A [...] |
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