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For the seventh year, CyberAlert will award at least 15 public relations grants to not-for-profit organizations in the U.S. and Canada. Each grant consists of one full year of free press clipping/media monitoring service from CyberAlert, a value of $3,000 to $4,500. CyberAlert is accepting grant applications until Dec. 31 and will announce grant recipients in early [...] Do your nonprofit organization’s public relations efforts need a boost? The Public Relations Society of America’s (PRSA) Colorado Chapter is hosting “PR Boost: Giving Nonprofit PR a Leg Up Goes VIRAL.” WHEN: 11 a.m. to 11:45 a.m. MST on Wednesday, Nov. 4 WHERE: Twitter HOW: Via a live streaming conversation with the Twitter hashtag #PRBoost During this event, a panel [...] A video speaks. A video demonstrates. A video might entertain AND educate. A good nonprofit video inspires viewers to action, whether the desired result be volunteering, donating, or advocating on the organization’s behalf. A good video can also be expensive, which is an important factor most nonprofits cannot ignore when considering whether or not to update an existing [...] As a nonprofit, you probably spend a lot of time recruiting and training board members. You look for the right skills, contacts and commitment to your organization’s mission. But perhaps you forget to give board members an essential tool for becoming effective advocates—clear messaging to tell your organization’s story. As a result, board members either don’t advocate [...]
In honor of the recent PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations in August. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please contact Liz Pope at evpope@gmail.com. Pure would like to give kudos to our client, The Children’s Hospital Foundation, for successfully diving into the social media frontier by pioneering a new Facebook application. This year posed a double threat to non-profits. A change in the media landscape coupled with unprecedented economic conditions has inspired the non-profit world to explore new frontiers to build brand awareness and engage donors. Despite these challenges, The Children’s Hospital Foundation wanted to lead the pack of an estimated 351 hospitals using social networking sites, according to ebennett.org’s Hospital Social Network List. Like many other nonprofits, the Foundation decided to rethink its online presence related to one of its annual fundraising events, the Courage Classic, a 3-day cycling tour through Colorado’s high country that draws 2,000 dedicated riders and has raised more than $22 million, over the past 20 years, for The Children’s Hospital. At first glance, the Foundation wasn’t sold on a social networking site being the right outlet for Courage Classic cyclists since the average rider age is 45. But after reading data like this,
they knew they needed to remove the “age goggles” and create new ways to engage their average rider, and possibly reach an entirely new audience. Denver Gives Seeks Committee Volunteers to Assist Small Nonprofits As we all know, small nonprofits are on the front lines of providing services to our community. While they are mostly made up of volunteers or individual “staff” that simply have a passion for the programs and services that they offer, they usually lack resources such as [...] Let’s face it. We’re in a (hopefully recovering but still) dicey economy, and right now PR and communication budgets of for-profit businesses and nonprofits are anemic compared with earlier years. Nonprofits and charities have always had to do more with less. One way they have effectively communicated their messages out to donors, visitors, media or people [...] With the upcoming PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please contact Liz Pope [...] With the upcoming PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please contact Liz Pope [...] With the upcoming PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please contact [...] |
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