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By Erik Rasmussen

A BIG help for some great non-profit organizations

For the seventh year, CyberAlert will award at least 15 public relations grants to not-for-profit organizations in the U.S. and Canada. Each grant consists of one full year of free press clipping/media monitoring service from CyberAlert, a value of $3,000 to $4,500.
CyberAlert is accepting grant applications until Dec. 31 and will announce grant recipients in [...]

PR Boost: Giving Nonprofit PR a Leg Up Goes Viral

Do your nonprofit organization’s public relations efforts need a boost? The Public Relations Society of America’s (PRSA) Colorado Chapter is hosting “PR Boost: Giving Nonprofit PR a Leg Up Goes VIRAL.”
WHEN: 11 a.m. to 11:45 a.m. MST on Wednesday, Nov. 4
WHERE: Twitter
HOW: Via a live streaming conversation with the Twitter hashtag #PRBoost
During this event, a [...]

Get visual. Considerations for Updating and Creating Nonprofit Videos

A video speaks. A video demonstrates. A video might entertain AND educate.
A good nonprofit video inspires viewers to action, whether the desired result be volunteering, donating, or advocating on the organization’s behalf.
A good video can also be expensive, which is an important factor most nonprofits cannot ignore when considering whether or not to update an [...]

Message development: the key to engaging your board

As a nonprofit, you probably spend a lot of time recruiting and training board members. You look for the right skills, contacts and commitment to your organization’s mission. But perhaps you forget to give board members an essential tool for becoming effective advocates—clear messaging to tell your organization’s story.
As a result, board members either don’t [...]

Put Your Audience in the Driver’s Seat

In honor of the recent PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations in August. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested [...]

Enriching the Community: Nonprofit Committee Opportunities for PRSA Members

Denver Gives Seeks Committee Volunteers to Assist Small Nonprofits
As we all know, small nonprofits are on the front lines of providing services to our community. While they are mostly made up of volunteers or individual “staff” that simply have a passion for the programs and services that they offer, they usually lack resources such as [...]

Strategery and Partnerships for Nonprofits

Let’s face it. We’re in a (hopefully recovering but still) dicey economy, and right now PR and communication budgets of for-profit businesses and nonprofits are anemic compared with earlier years. Nonprofits and charities have always had to do more with less. One way they have effectively communicated their messages out to donors, visitors, media or [...]

Creative Partnerships – A business strategy for today’s non-profits

With the upcoming PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please contact Liz [...]

Reaching Multi-Cultural Markets

With the upcoming PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please contact Liz [...]

The 2009 Summit for a New Era of Community Service

With the upcoming PR Boost on Aug. 15th, PRSA Colorado is doing a series of blog posts on nonprofit public relations. At PR Boost, each volunteer, who must have a minimum of three years experience, will consult with two nonprofit organizations during two separate 60-minute sessions. If you’re interested in contributing a blog post, please [...]